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Is Your Marketing Innovative or Just Creative?
Innovation. What comes to mind when you first think of innovation? Steve Jobs and the iPhone? The toaster? Perhaps the chair you’re sitting on was at one time a great innovation. Perhaps the first...
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Differentiation + Segmentation + Innovation = Thought Leadership
The path from commoditization to thought leadership. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation....
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Ten Tech-Enabled Business Trends for Marketers, Part 2
Last week we covered the first 5 trends. This week, we take the final 5. McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on...
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Mind Mapping: A Better Tool for Innovation and Collaboration
It’s been said that "you can’t innovate without collaboration, and without innovation, companies fail.” While that’s a nice call to arms, both innovation and collaboration take work. Bringing people...
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